This project will redesign the Marketing and Societal Well-Being course and title it “Sustainable Marketing and Consumption”. The overall goal of this redesign is to provide students an understanding of how marketing and consumption practices relate to the broad domain of sustainability (e.g., connection practices to sustainability challenges and United Nations Sustainability Development Goals), while providing students with knowledge to enhance or foster these sustainable marketing and consumption practices. To do so, the course objectives will be revised to more directly relate to sustainable behavior (e.g.understand barriers and benefits of sustainable behavior; identify sustainable consumer segments and deploy strategies for engagement). Further, the revised course will include theoretical frameworks, supported with real-world application, for understanding how to foster sustainable behavior using marketing tools and concepts.