Social media has become one of the primary channels through which organizations communicate sustainability commitments and engage stakeholders around environmental and social issues. However, most social media management courses focus primarily on marketing tactics and platform analytics.

Given the growing importance of sustainability in organizational setting, this project integrates sustainability communication into an undergraduate Social Media Management course by introducing new modules on ESG messaging, sustainability storytelling, and responsible digital communication. Students will analyze sustainability communication strategies and develop social media campaigns for sustainability initiatives.